Industry Codes, Licensing, and Regulations for Event Planning in Terrace, BC
Event planning and design businesses in Canada are classified under the North American Industry Classification System (NAICS). The most relevant code is NAICS 561920 – Convention and Trade Show Organizers, which covers companies that plan and manage events such as weddings, conferences, festivals, and corporate gatherings. Since my business focuses on full event coordination, design, theme packages, vendor partnerships, and hybrid/virtual options, this is the best fit. (Statistics Canada. (2024, October 23). Capital and repair expenditures survey in-scope NAICS list as of NAICS 2022: 561920 – Convention and trade show organizers. https://www23.statcan.gc.ca/
Market Size & Growth Estimates
In 2025, the Canadian event planning industry (NAICS 561920) is valued at about CAD 3.1 billion, showing just how important it is to the national economy. The broader event services market, which covers everything from planning and logistics to hybrid and virtual events, is on track to grow by about 9.4% each year through 2031. This reflects the growing demand for more modern, flexible, and tech-savvy event solutions. Closer to home, in British Columbia, the trade show and event planning sector is expected to generate around CAD 485.3 million in the coming years, creating strong opportunities for businesses in the province to expand and capture this growing market. (Allied Analytics LLP. (2023, December 3). https://www.einpresswire.com/article/672562136/canada-event-services-market-is-predicted-to-expand-at-a-cagr-of-9-4-through-2031-allied-market-research
Key industry trends include:
- Eco-conscious planning: demand for sustainable décor, digital invitations, and reduced waste.
- Hybrid/virtual events: livestreaming and digital participation for remote attendees.
- Personalization & cultural focus: unique, themed, and multicultural events. (IBISWorld. (2025). Trade show and event planning in British Columbia – Provincial industry report. IBISWorld.https://www.ibisworld.com/canada/industry/british-columbia
Swot Analysis:
| Factor | Events by Leydi – Full-Service Planner | Carts & Creations (Mrs. C’s) |
| Strengths | -Provide services (venue, décor, catering, entertainment, coordination) -Strong vendor connections in Terrace | -Unique niche (custom carts for décor, drinks, themes) – Highly personalized & creative service -Affordable add-on for clients not needing full planning |
| Weakness | -Limited online visibility like few reviews, weak reputation online. -Weak in hybrid/virtual event options – No clear eco-friendly/sustainable offerings | -Dependent on other planners/vendors to complete events. -Very narrow service scope only carts/décor, no full planning. |
4ps:
| 4ps | Events by Leydi | Carts and Creations |
| Product | Full-service wedding & event planning (weddings, birthdays, corporate, cultural), décor rental, on-site coordination, photography, catering | Event rentals (candy carts, popcorn, cotton candy, décor), themed setups, décor pieces for parties |
| Price | hourly: approx. $100–$150/hr. Full planning packages: $4,500–$9,000+ | More affordable, small rentals range $100–$400 per cart or décor package. |
| Place | Terrace, BC | Terrace, BC |
| Promotion | Strong social media presence (Instagram, Facebook, TikTok), vendor partnerships, flyers. | Promotes mainly through Facebook, Instagram, and mouth-to-mouth recommendations. |
Mrs. C’s Carts & Creations. (2024). Home | Carts & Creations | Northwest Party Rentals https://www.cartsandcreations.co
How can I Compete:
My business stands out because I offer eco-friendly décor, hybrid/virtual options, cultural inclusivity, and personal touches that other local planners don’t. Clients today are looking for unique themes, multicultural elements, and special surprises like teddy bear deliveries or custom arrangements that make their events feel truly memorable. In Terrace, there are very few planners who focus on modern, sustainable, or culturally diverse events, which creates a clear gap in the market. By positioning myself as an innovative and flexible planner, promoting my eco and hybrid services, building strong partnerships, offering different package options, and gradually expanding into nearby communities like Kitimat and Prince Rupert, I can set myself apart and grow my business successfully.
Barriers, Suppliers & Regulations
Starting an event planning business in Terrace can be expensive because of costs for décor, software, and marketing. Success depends a lot on building a good reputation through referrals and positive reviews. There is also competition from people who plan events themselves, and demand can change depending on the economy. Important suppliers include décor rental companies, caterers, AV/tech providers, and local venues like community centres or Coast Mountain College. Working closely with local partners can help save money and ensure reliable services. Event planners in B.C. must follow rules for business licenses, health and safety, liquor permits, and have liability insurance. Rising costs like inflation and fuel can also affect event budgets.
Forecast for Future Growth
The event planning industry in Canada is expected to keep growing, driven by hybrid and virtual events, more personalized experiences, and multicultural celebrations. In Terrace, professional event services are limited, creating a clear opportunity. By offering eco-friendly options, hybrid technology, and culturally inclusive events, and by unique services such as surprise teddy bear deliveries/arrangements, which add a personal and emotional touch to events. This type of personalization appeals strongly to younger clients, couples, and families, creating memorable experiences that go beyond traditional planning services. This business can grow in northwest B.C. and expand to nearby areas like Kitimat.
References
Allied Analytics LLP. (2023, December 3). https://www.einpresswire.com/article/672562136/canada-event-services-market-is-predicted-to-expand-at-a-cagr-of-9-4-through-2031-allied-market-research
Statistics Canada. (2024, October 23). Capital and repair expenditures survey in-scope NAICS list as of NAICS 2022: 561920 – Convention and trade show organizers. https://www23.statcan.gc.ca/
Mrs. C’s Carts & Creations. (2024). Home | Carts & Creations | Northwest Party Rentals https://www.cartsandcreations.co
IBISWorld. (2025). Trade show and event planning in British Columbia – Provincial industry report. IBISWorld.https://www.ibisworld.com/canada/industry/british-columbia